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Today’s typical household is more likely to have pets than children, and people with pets love to read about animals. You can increase readership among this group by carrying the veterinary advice column Ask the Vet, which has been published every week since 2002.

The column also provides a focus for companies that advertise to pet people. Two-thirds of American households — 85 million homes — have pets, and these families spend $75 billion a year on pet supplies and veterinary services.

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